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Landmark announces major sponsorship of Jodie Lynch for 2020 and 2021

BMX Champion, Jodie will also be taking on the role as Brand Ambassador to Landmark with immediate effect.  

The 2020 and 2021 sponsorship for Jodie Lynch, who is a highly respected BMX racer, is another fantastic partnership for Landmark. Joining Esmee Hawkey and the Westminster Wanderers who are already within the Landmark Ambassadorship scheme. During her Brand Ambassador role for Landmark Jodie will attend Q&A session lunches and other events during 2020 and 2021.  

Jodie started her BMX career at age 10. She has held the All Ireland championship title in 2017,2018 and 2019. Ulster Championship title in 2018 and 2019. Irish National title, 2017,2018 and 2019. 

A brief glimpse into Jodie’s career: 

  • In 2016 saw her achieve 5th place in the Irish National Series. 
  • 2017 was a great year for Jodie as she took the podium at each event to finish the Irish national series on top of the leader board and ranked number 1 in Ireland. As well as the Irish National Series Jodie competed for the 1st time in the Ulster championship Jodie had another major achievement by gaining the number 2 spot during her first year. 2017 also saw Jodie taking her career into the UK to compete against the top riders. Jodie competed in a few of the British national events and this gave her an insight of where she needed progress to, with just a few of these events completed Jodie finished the season ranked number 32.
  • 2018, at age 14, Jodie pushed herself to move into the 15+ age group for the national series where again she made podiums at each event and came away with the Irish National title once again. In the UK Jodie had a good season against these top riders getting quicker as the season went on with a B final win at the end of the season to finish with a British national ranking number 13.
  • 2019, age 15, Jodie came back even stronger taking wins in every qualifier and final securing her the Irish National number 1 position once again. Jodie’s coach Eric Williams, CEO & Founder at Horsepower Speed & Performance, has assisted with her return to the UK and she was invited to join Southampton based DC Cycles BMX Race Team for the 2019 season. Giving determination to make the main events with a podium finish (3rd) at Peckham and finished the season ranked British national number 6 in the UK.
  • 2020, will see Jodie move up a class to Irelands superclass riders. She will, however, ride her own class at the All Ireland Championship and the Ulster Championship as it’s the rule you must race your own age category for these defending her titles. As well as developing in the UK with an invite to continue racing with the Southampton based DC Cycles BMX Race Team and looking to move into the European Championships. This will help with her aspirations to compete in the 2024 Paris Olympics. 

Jodie Lynch has shown her exceptional talent and competitive nature throughout her career to date and brings her in line with Landmark’s own philosophy for all its core businesses. 

Regarding the partnership Jodie has said, “I am excited to partner with Landmark. Landmark have a proven record that shows that working hard and collaborating as a team is the way to achieve successes.

As a young woman I am also proud that Landmark, ascompany has signed up to the UK insurance industry pledge, demonstrate their commitment to a culture where inclusive behaviours are the norm and where everyone is accepting of diversity which is exciting for their industry as a whole”.

Landmark’s Group CEO, Ross Lazaroo-Hood, has said, “We at Landmark are excited to welcome a champion of Jodie’s calibre into our Ambassadorship scheme. Supporting talent is key to both our Ambassadorship programmes and in the Landmark Family”.